In the media

The 'Inside our Food Companies' project received widespread national and local media coverage in Australia, with additional international coverage. The launch of each of the three project reports attracted high levels of media coverage. In the three months following the launch of the first report (February 2018), over 4,600 new users visited the project website.

 

A selection of the main coverage related to each report is outlined below:

Inside our Supermarkets

Radio (Australia)

  • AM radio (31 items): 2GB (Sydney), 2SM (Sydney), 3AW (Melbourne), 4BC (Brisbane), 5AA (Adelaide), 6PR (Perth), ABC Radio (National), Cruise (Adelaide), Radio National (Canberra), SEN (Melbourne)

  • FM radio (7 items): ABC Central Vic, Curtin FM (Perth), Hot FM (Sunshine Coast), MIX FM (Adelaide), TR FM (Traralgon), WAVE FM (Wollongong)

Launch date: 26 February 2018

Deakin University media release

Total media items (26 Feb to 01 Mar 2018): 140 items

Total audience reach: 9,759,037 people (as per Isentia)

Inside our Food and Beverage Manufacturers

Radio (Australia)

  • AM radio (17 items): 2GB (Sydney), ABC Radio (Adelaide, Sydney), ABC News (Melbourne Breakfast), 6PR (Perth), 2CC (Canberra), 3AW (Melbourne), Cruise (Adelaide)

  • FM radio (12 items): GOLD FM (Melbourne), BAY FM (Geelong), 7LA (Launceston), KIIS 101.1 (Melbourne), HO FM (Hobart), MIX FM (Adelaide), 98.5 Sonshine FM (Perth)

International coverage

Singapore

(Site: foodnavigator-asia.com)

 

UK

(Sites: thisismoney.co.uk, dailymail.co.uk, mailonsunday.co.uk, nla-eclipsweb.com)

 

United States

(Site: expressdigest.com)

Launch date: 26 March 2018

Deakin University Media Release

Total media items (25 Mar to 27 Mar 2018): 66 items

Total audience reach: 4,990,459 people (as per Isentia)

Inside our Quick Service Restaurants

Radio (Australia)

  • AM radio (28 items): ABC News (Melbourne), 2CC (Canberra), 5AA (Adelaide), 2SM (Sydney), 6PR (Perth), ABC Radio (Brisbane, Ballarat, Canberra), 4BC (Brisbane), SEN (Melbourne), 3AW (Melbourne), 2GB (Sydney)

  • FM radio (33 items): NOVA (Brisbane, Perth, Sydney), Smooth FM (Sydney), ABC North West Qld, STAR FM, HO FM (Hobart), 98.5 Sonshine FM, HOT FM, MIX 94.5, Curtin FM (Perth), WAVE FM (Wollongong), POWER FM (Wollongong), 2MCE (National), i98 FM (Wollongong), 2GO FM (Gosford), 7LA (Launceston), 8SUN (Alice Springs)

International coverage

New Zealand

(Sites: insideretail.co.nz, newshub.co.nz, nz.news.yahoo.com, nzherald.co.nz)

 

UK

(Sites: thisismoney.co.uk, dailymail.co.uk, mailonsunday.co.uk, nla-eclipsweb.com)

 

United States

(Sites: expressdigest.com, celebrityrave.com)

Launch date: 28 May 2018

Deakin University Media Release

Total media items (27 May to 01 Jun 2018): 127 items

Total audience reach: 6,976,025 people (as per Isentia)

©2018 by InsideOurFoodCompanies.